Social Media Marketing Starter Pack For Brick-And-Mortar Retailers

In case, your brick-and-mortar store is still not present on social media, this is the ultimate starter guide that will help you getting recognized on- and offline. By building your accounts, you are likely to gain more traffic for your store, maintain strong relationships for regular visits, monitor your reputation, get your insights into the customer experience.


Since every business wants to attract millennial shoppers, social media is a must-have for your business. 72 percent of millennials research your website, ultimately checking you out online before they get their feet into your physical store. Do not think that you need to be present on all possible social media platforms since you should find the ones that will allow you to engage most effectively with your target audience. Start with one platform at a time, ask family, friends and staff to follow your page. Create in-store promotion that informs about your social media activity. Use stunning graphics for profile pictures and photo content. Always update any changes, news etc.

The very first platform you should consider, is Google My Business. Go to Google My Business and click “Get on Google.” Type in your business name and address in the search box. Select or add your business and claim it. After you have verified it, Google is going to send you a postcard to your address with a code. Then, confirm your business by using the received code.

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Create a Facebook page since over 2 billion people are registered on this platform. It has many advertising opportunities for brick-and-mortar retailers. Encourage customers to write reviews on your page which will raise visibility. Add a “Shop Now” button to forward followers to your website/ online shop. Do fun competitions such as “if you are the 100 person that liked the page, you will get an in-store voucher.”

Build an Instagram account as this platform is mobile-oriented. Regularly upload photos of your store, new items etc to gain followers and attention.

Retailers are also very present on Pinterest, pinning boards of ideas.

Read more helpful tips on Social Media Today.

Do not expect to get a lot of followers on all platforms at the beginning. The key is to post regularly and get your followers/ customers excited about new items, competitions, special offers etc. (ML, 10:54 PM)


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