Social Media Marketing Starter Pack For Brick-And-Mortar Retailers

In case, your brick-and-mortar store is still not present on social media, this is the ultimate starter guide that will help you getting recognized on- and offline. By building your accounts, you are likely to gain more traffic for your store, maintain strong relationships for regular visits, monitor your reputation, get your insights into the customer experience.


Since every business wants to attract millennial shoppers, social media is a must-have for your business. 72 percent of millennials research your website, ultimately checking you out online before they get their feet into your physical store. Do not think that you need to be present on all possible social media platforms since you should find the ones that will allow you to engage most effectively with your target audience. Start with one platform at a time, ask family, friends and staff to follow your page. Create in-store promotion that informs about your social media activity. Use stunning graphics for profile pictures and photo content. Always update any changes, news etc.

The very first platform you should consider, is Google My Business. Go to Google My Business and click “Get on Google.” Type in your business name and address in the search box. Select or add your business and claim it. After you have verified it, Google is going to send you a postcard to your address with a code. Then, confirm your business by using the received code.

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Create a Facebook page since over 2 billion people are registered on this platform. It has many advertising opportunities for brick-and-mortar retailers. Encourage customers to write reviews on your page which will raise visibility. Add a “Shop Now” button to forward followers to your website/ online shop. Do fun competitions such as “if you are the 100 person that liked the page, you will get an in-store voucher.”

Build an Instagram account as this platform is mobile-oriented. Regularly upload photos of your store, new items etc to gain followers and attention.

Retailers are also very present on Pinterest, pinning boards of ideas.

Read more helpful tips on Social Media Today.

Do not expect to get a lot of followers on all platforms at the beginning. The key is to post regularly and get your followers/ customers excited about new items, competitions, special offers etc. (ML, 10:54 PM)


6 Easy Mobile Marketing Optimization Tips For Your Business


Today, mobile marketing is an important factor for a successful business. With Google’s currently tested mobile-first index, search engines will examine the mobile version of business websites first instead of the desktop version. All businesses are encouraged to create mobile versions of their websites as otherwise, they will slip down in search engine results pages (SERPs). Below are some helpful DIY tips on how to improve in mobile SEO which means creating and tagging content that makes mobile websites outstanding.

1. Open a Google My Business account

It is free and simple. Fill out some information and include a lot of images of your  business. People that search for it online or via a Google app, will recognize your business information and images.

2. Update and review listings

Those include popular business sites such as Yelp, local websites, TripAdvisor, Facebook and The Better Business Bureau. Those listings ensure that searchers receive the right information about your business.

3. Be social

Social media contributes to a huge amount of traffic. It is checked to 80 percent on mobile devices. You should use platform-specific advertising, post matching and exciting content regularly to engage with your followers.

4. Use keywords for visible content

You can either purchase certain tools to find the right keywords for your mobile content or search for keyword comparisons by device in Google’s Search Analytics. This is very important since users search differently on their mobile devices than on their desktops.

5. Optimize images

To avoid long page loading times on mobile devices, images must be optimized. If you do not use a plugin for this, use a page speed tool to change the dimensions for faster loading times.

6. Improvement for local searches

Local searches can be optimized while including the city and state in title tags, the URL, the H1 heading and Meta description.

Find out more helpful tips on the Entrepreneur.

These tips can easily be done without having a lot of digital knowledge. My tip, get familiar with certain terms and read the book SEO 2017: Learn Search Engine Optimization With Smart Internet Marketing Strategies. (ML, 10:16 PM)