What China’s Social Media Control Means For Fashion

Under the direction of President Xi Jinping, the Chinese government is shutting down certain websites and social media accounts specialized in entertainment and celebrity gossip. So far, 60 social media accounts on China’s biggest platforms, WeChat and Sina Weibo, have been closed due to vulgar content and concerns that those accounts would negatively impact society.

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This drastic action affected some of China’s most popular showbiz channels that own millions of followers such as the entertainment account from Harper’s Bazaar China. Most of the affected accounts published forms of celebrity news that were even less scandalous. The government states that those accounts could be seen as glorifying celebrity lifestyle. With this behavior China underlines its strict core socialist values.

It is nothing new to us that the country has full control over the internet and local media. According to the 2017 World Press Freedom Index, China is ranked 176 out of 180 countries regarding the limitation of free speech. Along with a new cyber security law, many multinational firms are concerned about their digital operations. As from June 1, the Cyberspace Administration of China announced new regulations regarding publishing and sharing content. Moreover, these regulations demand from companies to acquire a government license and editors must be approved by the government.

Fashion magazines and brands which operate in China have long used celebrities to gain exposure. Now, they must go beyond celebrity images and must come up with new ways how to engage Chinese society.

Read more about China’s social media control on The Business of Fashion.

Can you imagine a control like this in your country? Also, major private celebrity accounts will probably be affected and forced to shut down. This would result in a lot of negative consequences for companies that use celebrities to promote their products. (ML, 9:37 PM)

LVMH – The New E-Luxury Competitor

Looks like Net-A-Porter will compete soon with LVMH’s multi-brand e-commerce site covering all 70 brands.

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The site will be one of the luxury group’s most powerful investments and will be part of the Parisian luxury department store, Le Bon Marché.  Recently hired Chief Digital Officer at LVMH, Ian Rogers, describes today’s luxury business as a “mass (market) niche”. “The luxury business is in a great position relative where the world is going”, he claims. LVMH enters the e-world relatively late. A reason could be that e-commerce only accounts for a small percentage of the overall luxury goods sales. However, between 2009 and 2014, online sales increased four times faster than offline. By 2025, online sales are predicted to grow to €70 billion according to McKinsey & Company. 18 % of that amount will make up for luxury sales. As demand from China has fallen since 2015, the luxury market will only grow around 0.5 % to 1 % this year.

Lately, LVMH and other luxury groups such as Kering as well as Richemont, feel threatened by Amazon which sets its sights high on dominating the luxury market in the future. By the end of 2017, Amazon will become the largest apparel retailer in the US. However, LVMH believes that the giant retailer does not fit with its brands.

Read the whole article on Business Of Fashion.

What does LVMH’s entrance into multi-brand e-commerce mean for luxury consumers? Many tend to have less time for shopping due to long working hours and will appreciate LVMH’s e-commerce operations of multiple brands. Thus, they do not need to access several own-operated luxury brand websites anymore. It is time-saving and more convenient since they can order from wherever they are currently located.

Luxury consumers expect beautiful high-quality packaging. Therefore, LVMH should think about unique packaging for shipments as well as hand-written cards in order to stand out from competition. Also, 24/7 customer service should be offered as well as virtual try-ons. (ML, 2:45 PM)

The Nex Band – The Smartest Wearable Technology On The Market

Guess who competes against the Apple Watch? It is called Nex Band. This smart tech wristband enables you to control your life and connected devices. Thanks to IFTTT, there are multiple control options through included modules. Each Mod has a color display, touch functionality that involves tapping and swiping and is fully programmable. You simply have to download the Nex iOS or Android app to tune each Mod. This tuning is called “Hacks” or in other words commanded behaviors. The app allows to create a series of when/ do Hacks on the wristband. You can share creative ones by using the hashtag #Nexhacks on social media. To receive light pattern notifications and/ or vibrations, you must memorize all colors.nexapp-1200x774

For example, if your bestie tweeds something, your wristband blinks in the personalized color, light blue, that you have chosen for Twitter notifications. The color notifications can also be used to play memory games or serve as chat emojis. Moreover, it is possible to track your fitness exercises with the Nex Band as it is paired with your phone via Bluetooth 4.0. Not only color Mods can be tuned since the IFTTT integration also allows you to control products such as Spotify, Hue and Google Nest. The funny part is that you can even hack your Nex Band to fake inconvenient phone calls. The next time, Mom tries to reach you during busy times, simply use your wristband. Find out more about the Nex Band and its features on the website.

The good news is that the Nex Band with $80 is less expensive than the Apple Watch. A minor difference is that it does not indicate times. However, it is sweat, rain and splash resistant and includes a USB charger that snaps onto the underside of your device. This enables a three day battery life off a three hour charge.

According to Forbes, wearable tech becomes more important than we can imagine. By 2020, it is predicted to be a $34 billion dollar industry. Read more about the article of the Nex Band here.

So, what is this telling us? Controlling our daily lives can be made easier, right? However, the decisive question is, do we really want that? Some of us probably think that the Nex Band and all other wearable tech devices are unnecessary stuff to play with during the day. In addition, some would argue that the usage eventually makes the addiction of social media and technology in general even worse. However, the fact that we are more reliable on technology than ever, cannot be denied. Just think about your job or your life as a student. Without the usage of technology, especially our smart devices, we can no longer find out about quick information for our assignments or in-class activities. We discover the fastest way to reach the next supermarket on Google Maps. There are thousands of examples how we rely on technology. At the end, everyone must decide on his/ her own how much technology shall control life. So, others like the idea of using wearable tech as it is fashionable and looks cool. They are also convinced of simplifying their daily lives with the Nex Band.

Curious about the Nex Band? Watch the video “Hack The World Around You”. (ML, 4:44 PM)

 

A New Way Of Online Shopping In India – The Mood E-Store Idea

Imagine, you have planned a night out with your friends but it feels like you do not have the right outfit in your closet. Here comes Jabong into play. The leading Indian fashion online retailer has recognized that its fashion customers prefer to shop an entire look based on their moods and feelings. A marketing campaign promoted through outdoor advertisement and cinemas as well as by social media posts through Indian influencers is going to support the launch of the online Mood Store. Moreover, digital shoppable videos that will be featured on YouTube and Facebook will enable customers to purchase fashion shown in those videos while clicking on product cards. Jabong describes its customers as affluent, well-travelled and very fashion-forward who like the idea of buying a complete outfit for specific moods as well as occasions. To find out more about The Mood Store and explore various outfit ideas, visit www.jabong.com.

Shop The Mood

These characteristics sound familiar to New York City’s Gen Z and Y consumers. The idea of digital shoppable videos featuring fashion outfits for any possible moods on YouTube and other popular social media platforms would be a real hit for many American brands and directly attract the two consumer groups. Innovations like these should be taken into consideration as it can be recognized that many fashion brands shift in attracting new target audiences, mainly Gen Z and Y consumers. Objectives are to change old-fashioned images and to prevent sales losses. In order to stay competitive on the market as well as relevant in the fashion business, brands must combine new shopping and outfit ideas with digital media.

To read the Mood Store article on Fibre2Fashion, click here. (ML, 7:47 PM)