A 4-Step Guide To Become A Popular Instagrammer

Are you still stuck at a couple hundred of followers? Well, you can change that quickly with the following pro-tips that will definitely let you outstand on the over 700 million active user platform, Instagram.

  1. Building your Profile

Make sure you have a clear direction on what you want to post. Are you interested in fashion, beauty, travel or in general lifestyle that combines more than one topic? Let your audience know what you are passionate about. Then pick a recognizable username and a profile picture reflecting your topic. In addition, give a short bio about you and your topic. This should be a strong introduction like “Fashion enthusiast who loves to inspire through posting daily outfit ideas.” If you want your audience to look on your website, in case you have one, copy and paste the link in your bio as well.

  1. Getting Followers

In order to get many followers, you need to like a bunch of photos, primarily with the same topic. For fashion, type in #fashion, #style, #fashiongram, #instafashion etc. Also, comment on pictures although it takes some time, but it is more effective. Commenting on a lot of pictures increases your chance to get more followers.

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  1. Posting Content

While growing in follower numbers, make sure to post great looking Insta photos. Pay attention to lighting. Using natural light is the best option. Take either photos during the morning or before the sun sets in the evening. In addition, a symmetry in your pictures is important. Since Instagram offers various filters, work with them but use the same to ensure a consistent look. When your picture is ready, it is all about the right posting time. People check their Instagram during the morning, around lunch time and after work. Post between one to three photos daily to feed your page.

  1. Using Hashtags

Hashtags are a great way to reach your desired audience and let your follower numbers grow. Especially, at the beginning, you should use a lot of hashtags. Place hashtags either by posting the picture first and add your own comment with a bunch of tags or provide enough space between your photo and caption by adding bullets and your tags (see example below).

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Get more pro-tips on Social Media Today.

Sounds simple, right? Always ask yourself why you are on Instagram. Is it primarily to see what your friends are doing or do you consider it as a serious business for yourself? We all know that Instagrammers with thousands and millions of followers make a lot of money. Are you ready to challenge yourself to make some extra money? (ML, 9:59 PM)

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How Social Media Makes Fast Fashion Big

With social media, a big portion of our daily life, two types of social media users exist: Sprinklers and vacuums. While sprinklers share content, vacuums soak it up. Especially, sprinklers, who are identified with fashion bloggers and other lifestyle influencers, build their content by posting their new fashion outfits every day. Vacuums that see these posts, like you and me, recognize the bloggers in completely new outfits daily. We get inspired by them and come up with ideas what to shop next. We want to fill our closets with new fashionable items as often as possible, thus social media gives the impression that once an outfit or item is shared on platforms like Instagram and Snapchat, it can never be worn and photographed again. The problem is, most people cannot afford to buy the more expensive items to wear those only once. Rent The Runway came up with a solution by offering people to rent fashion items for a certain time and return them after. No one on social media will notice this smart strategy.

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In general, people are now more encouraged to purchase low-cost, fashion-forwarding clothes, famously known as fast fashion since social media has set the rule that it is a no-go to wear shared outfits multiple times. The concept of shorter lifecycles is a true benefit for H&M, Zara and co., the number one fast fashion retailers that promote their items big on social media.

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They have recognized that people go less into retail stores to find their next look, instead they look into their social media feeds to see who wears what and order the same items or same-looking items online, often through Instagram’s’ shoppable tags directly. According to consumer studies, 85 percent of people get influenced by celebrity/ blogger endorsements when making purchase decisions.

Read more about social media and fast fashion on Adweek.

What is your opinion about this no-go, wearing items/ outfits multiple times that have been photographed once on social media? I think that depends on how engaged you are with Instagram, Snapchat and co. Of course, famous fashion and lifestyle bloggers can show different outfits and items daily since they get gifted in order to promote those clothes and accessories for the fashion brands. However, in our cases, we must buy our clothes. Purchasing fast fashion products can be expensive when having this no-go opinion that let us shop probably weekly. (ML, 12:20 AM)

 

How Social Media Affects Fashion Week

Since the evolution of social media, Fashion Week changed from being an exclusive event for only the most important fashion people to a world-wide easy accessible one. These days, many designer brands show behind-the-scene videos and pictures on Instagram but especially on Snapchat. Take Stella McCartney for example. She adds behind-the-scenes to her Snapchat story like this picture below which shows Kanye West and Father Paul McCartney backstage.

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Rebecca Minkoff, goes a step further by snapping short videos of the collections before the runway show starts. Since 2013, subscribers have been watching pieces, minutes before models hit the catwalk.

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In a tweet, Minkoff announced to add the brand on Snapchat to get a glimpse of her latest fashion pieces. Read more on InStyle. Models, like Taylor Hill present on Snapchat how they get their catwalk make-up done backstage.

Also, famous fashion and style bloggers make it easier for followers to see pictures and to get information about Fashion Weeks during the event. Since those posts have been made, everyone craved for collection pieces immediately while or shortly after runway shows. Thus, the see-now, buy-now fashion model emerged. Burberry was one of the first fashion brands that started this experiment in 2010. Today, almost every brand has implemented this model.

Read more about social media and Fashion Week on Pop Sugar.

Nowadays, everyone can be a part of all the Fashion Weeks that take place thanks to social media. We are live and even backstage but still virtually with our smartphones. I would not say that social media makes Fashion Week obsolete but it is a chance for luxury fashion brands to make more sales and to be ahead of fast fashion brands like Zara, H&M and Co. (ML, 6:45 PM)

Social Media Strongly Influences Today’s Purchase Decisions

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These days, social media has become an important element in the business world. Sprout Social found out that 74 % of shoppers decide to purchase products and services based on social media. Thus, it is a very lucrative tool to plan and execute marketing strategies in order to generate more sales. Let us take a closer look what determines this influence:

There are multiple influencers that count thousands, even millions of followers on Instagram, Twitter, Snapchat etc. Brands get highly attracted by those strong web personalities as they can significantly influence followers/ customers buying decisions while promoting several products. For example, a fashion blogger posts her new statement necklace gifted from a jewerly company on Instagram. In her picture or story, she wears this necklace and states how cute and trendy it is right now. She also mentions what advantages it brings along. Often, promotional codes like the name of the blogger, are used for products that guarantee discounts. Also, brand names will be mentioned in pictures and captures of bloggers. PwC’s total retail survey 2016 proves that 45 % of global interviewees agreed on the fact that reading comments, reviews like the example of the statement necklace and feedback would influence their purchase decisions. Every brand must carefully consider what type of influencer fits with its philosophy.

Another important influencing factor includes online and offline reviews from family and friends. 80 % of consumers are likely to buy products suggested from family members and friends. Brand- and product-specific hashtags often help companies to get attention and more website traffic. Daily posts and best quality pictures are key factors to gain followers on social media. A brand’s ultimate goal is to appear in the popular news feed section of Instagram. Using keywords to optimize search engines on social media is easier for smaller brands. Famous brands appear on the top of Google’s search engine.

Read about the full article on Social Media Week.

A strong social media presence helps brands to inform followers about the latest products and news. Especially, start-ups and small brands need to put a lot of effort into successfully sharing content on all platforms. Very well-known brands automatically gain and have many followers, likes and comments. A key tool that often leads to purchases is the linkage of product pictures and “shop now” buttons that directly navigate followers/ customers to the brand’s online shop. (ML, 10:32 PM)

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Instagram – The Number One Social Media App That Causes Depression in Young People

A study conducted by the Royal Society for Public Health (RSPH) reveals the negative aspects about the usage of social media platforms among young adults. Instagram is the top platform that leads to mental health problems. Owned by Facebook, Instagram counts over 700 million users that upload photos and stories to their accounts. Approximately 91% of the 19-24 year olds use the internet for social media purposes. Thus, researchers of the RSPH focused on 1,500 young people between the ages of 14-24 in the UK. The interviewees were asked to rank major social media platforms like YouTube, Facebook, Twitter, Snapchat and Instagram from best to worst based on health and wellbeing issues. Some of these issues include the amount and quality of sleep, depression, anxiety, self-expression of ideas and feelings, body image, bullying as well as FoMO (Fear of Missing Out; a feeling of staying connected as the person is worried things could happen without him or her).

Results show that Instagram is the worst social media platform that causes concerning mental health and wellbeing issues like depression. Also Snapchat, ranked as the second of the worst platforms, is concerning for young adults. Shirley Cramer, CEO of RSPH, told BBC that Instagram and Snapchat were both very image-focused which could lead to anxiety and feelings of inadequacy. Besides negative aspects of social media, the RSPH also informs about positive elements. For example, young people can connect with others in their age ranges facing the same mental health issues which may improve each others states of healths.

Click here to read about the full article on Forbes. The RSPH also published a YouTube video about the study.

Especially, teens and young adults with low self-esteem can suffer under the usage of social media. For example, young women seeing photos of other females with perfect bodies can, in worst cases, cause anorexia nervosa or bulimia. Although all of us probably know that most women can thank Photoshop for their Instagram fame, many of their female followers still suffer under those perfect body images and crave for the same measures and appearance. These days, we are all well-informed about what our friends, girlfriends, boyfriends or ex-girlfriends and boyfriends do all day long. Thanks to Snapchat which shows more of the daily life content, can also lead to mood swings or, in worst cases, to depression.

My tip for you: Stay true to yourself, delete or block people that you would otherwise stalk daily and let you feel sad for whatever reasons. Take a break from social media platforms if you feel pressured by temporarily deactivating your accounts or simply delete those social media apps on your phones for a while. (ML, 4:40 PM)